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Innovative solutions for automotive dealerships.

Superior products and services designed to solve unique problems for any auto group or dealership.

We provide leading services for our dealership partners.

Headquartered in Owings Mills, Maryland, Pinnacle Automotive was founded on the principle of providing high quality services to automotive dealerships, and improving their internal logistics by creating efficient processes and solving challenges unique to the industry. Since then, we have evolved into an industry leading organization trusted by the most prominent names in the automotive sector, representing over 26 different brands.

Professional Detailing

The specialists at Diamond Dealer Services are experts in high-quality vehicle detailing, reconditioning and logistics management.

Hospitality Management

Specialized strictly for automotive dealerships with an unparalleled focus on culture, talent selection, training, technology and quality.

Created to offer innovative solutions.

Our ambition is to drive a high- performance culture, putting innovation at the heart of everything we do at Pinnacle Automotive, remaining true to our values and purpose; to help our dealership partners sell vehicles faster and at a higher profit.

Our Brands

Diamond Dealer Services

Since its inception in 2001, Diamond Dealer Services has become the fastest growing dealership logistics and detailing provider on the east coast, by delivering the highest quality detail.

Pinnacle Automotive Hospitality

Since 2013, Pinnacle Automotive Hospitality has been the premier automotive hospitality provider for new car dealerships, providing campus-wide staffing and management.

Diamond Digital

Diamond Digital is a collaboration platform for businesses within the automotive dealership industry to ensure an effective management relationship between a dealership and its vendors.

Automotive Direct Hire

Automotive Direct Hire is a specialized professional recruitment provider built with the automotive industry in mind.

A business partner you can trust.

A business partner you can trust.

Pinnacle Automotive offers a diverse spectrum of services with three premier brands, designed specifically for automotive dealerships. Our expansive portfolio solves any unique problem you may experience.

Meet the leadership team

The members of our management team provide a depth of industry and operating experience that is fundamental to the success of Pinnacle Automotive.

Mark Norwicz

Chief Executive Officer

Rick Sorrells

Chief Operating Officer

Ken Chodnicki

Chief Commercial Officer

Derek Cunard

Chief People Officer

Ryan Gee

Chief Product Officer

Marie Limmer

Vice President, Finance

Mark Rudyak

Vice President, Operations

Jason Hamilton

Vice President, Operations

Contact us

Email us with questions or inquiries or call us at 888-453-2040. We would be happy to answer your questions and set up a meeting with you. Pinnacle Automotive’s suite of services will take your dealership to the next level!